Citations for SEO
What are citations?
Citations are described as “mentions” for your business name, address or website even if they don’t have a link back to your site.
Examples of citations include online yellow pages directories where your business is listed, but does not provide a link to your website or a mention on your local chamber of commerce site or local business association you are a member of.
It is important to remember that citations are very relevant to Google regardless of the fact that there is no link to your website. Citations can also be called “web references”.
Why are citations important?
Citations are an important part of the ranking algorithms used by the major search engines. A larger number of citations, when all other factors are equal, will give your website a boost in the search results and will lift you above the competition.
It is well worth finding out which are the most valued portals and directories to gain citations (like True Local for example). It is vital that you ensure that all your business details are correct as citations are one way that the search engines can confirm that your business is legitimate. This is one way that search engines can be sure that your business is legitimate.
Many businesses, in less competitive niches like trades, often start off without a website. Citations are an important way for search engines to find out about and display information about your business.
Citations can also demonstrate your membership in your local or industry community. It’s rare for people to fake citations in chambers of commerce and community groups. It is particularly difficult to get mentions in local papers and blogs so press releases should be an important part of your online marketing. Sending your press release out to local papers and relevant online blogs and forums can definitely increase your search engine rankings.
Google displays some citations and online reviews in the “More about” section of your Google place page.
If you want to make sure you give your website the best chance for a high ranking, you should make sure you have a wide range of these types of citations.