Traffic Generation Strategies That Just Plain Work – Updated for 2017
(to get a few extra, secret traffic tips that are either very new or have new technology making them easier and faster to use, download my free ebook: Explode Your Traffic in 2016 – sign up for the newsletter or on my welcome mat to receive this eBook for nada).
1. Buzzstream: What’s the buzz about BuzzStream? BuzzStream is a platform that allows you to (as they say on their homepage) “Build Relationships. Build Buzz.”
2. StumbleUpon: StumbleUpon is very useful for getting content ideas and spreading your own content. However, be aware that traffic that is generated through StumbleUpon will usually be not very targeted. You may experience spikes in traffic if someone with a large following “stumbles” your post. However, for a local business in Australia where their target customer base is also local, this sort of traffic rarely converts.
Traffic is an important signal (one of 200+) that Google looks for, so getting regular traffic is very useful for SEO. Sometimes it is worth thinking outside the box for ways to convert this kind of traffic. With the right lead magnet, you could turn this traffic into email subscribers and look at monetizing your email list through your Aweber or MailChimp account.
Emailing your list when you publish a new blog post is a great way to get some traction and social shares to the article. Once you get a few social shares and have your warm subscribers checking out your post, you will likely find this will help your rankings. Once visitors know you and have received a few of your emails and read your posts, they will usually stay on the page for longer and that will reduce your bounce rate.
2. Scoop.it: set up a Scoop.it account and share and suggest other people’s content. Set up a connection by doing this regularly (only needs 10 – 30 min a day) you can start to recommend your own content to relevant and influential people to share on their own topic page. There is a bookmarklet that allows you to save things to your Scoop.it topic. Just don’t share a whole post, the idea is to encourage users to go to the article website.
When you share content on Scoop.it and use the suggestion engine, you need to be strategic and share content that is relevant and is well liked. Make sure you are properly curating the story by adding something. Take a short phrase or statement and comment on it. This gives you some authority and shows that you have knowledge on the subject. When you are ready to share a similar or related topic, the followers who read your comment or followed your link to a high quality article, are more likely to trust that your own content is also worth a read. This is one way to generate some authority and a brand name, even when you haven’t been around for long.
Just make sure the content you are sharing is useful and worth the share.
3. Viral Content Bee:
Viral Content Bee (formerly known as Viral Content Buzz) is a great way to not only generate traffic but to get more social shares and spread your message. It is free to sign up and you can earn credits by sharing other people’s content on your own social media networks. You must have good standing and your social accounts have to be well used and followed but even one account will allow you to earn enough credits to share your blog posts. You can only share good quality blog post content so keep this strategy for your best.
It is not only a great place to find and share great content for your social media platforms, but you know that your own content is being shared on quality social accounts. I’ve also had a lot of new and relevant followers added to my own social accounts because I only share content that would interest my target audience so it gets shared and retweeted among my own followers. This gets me a steady stream of targeted followers. It has been by far the best and easiest strategy for me to get high quality, targeted Twitter followers.
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4. Quora: while Quora has been around a long time and the whole concept of using Q&A websites is also pretty old school, it still works. There is no better way to show people your knowledge and expertize than by answering questions and providing useful information. Don’t look at Quora as just a place to get backlinks, in fact, don’t spam them and add links unless they can genuinely help the person asking the question.
If your piece of content is going to be really helpful to the person asking the question, it’s adding value to provide a link. If you can help someone with a question but don’t have a piece of content to share, assist anyway because this will boost your authority and people will see you as not only being on Quora to spam people with your links.
5. Twitter –
Have you ever wondered why people always talk about Twitter?
I did too for a long time. But with some of the strategies below and using tools like Viral Content Buzz and Social Buzz Club, I have found ways to get targeted, high authority followers and traffic to my blog. Because the traffic is in my niche, it has a very low bounce rate and people tend to stay on the site for quite a while and read other posts while surfing around.
Twitter is a great source of traffic. There are several ways you can generate traffic from Twitter. Free methods include tweeting from your account and alerting relevant people by using an @username. Make sure you use an image, gif or video to really get people’s attention.
Hashtags are also important but make sure you keep the number not much above 2 or your tweets will just look spammy. Use hashtags that are being searched or trending to get the most benefit from Twitter.
Leave enough room in your tweet so people can easily add an @username retweet within your blog posts.
Set up important points or tips and offer these in exchange for social shares. If your blog is built on WordPress there are plugins that you can use to create a social media share or tweet gate.
Here are 2 free plugins that you can try on your blog:
Click to Tweet
To get the most out of Twitter you need to not only promote but learn, listen and participate. Be social and make sure you retweet, comment and connect with other Twitter users and followers.
Try Staged to get the most out of your Twitter marketing. Staged promises to help you build targeted followers and generate more leads. They offer a free account with no credit card required for sign up. I haven’t tried it yet but I’ve heard good things about it.
Make sure you use images on Twitter so your tweets stand out above the crowd. Images convert far better and with tools like Canva and Pablo around, there is no reason not to create awesome memes and images to promote your content, product or service.
Twitter also allows you to share videos and gifs so mix up your content and to keep your tweets interesting. Make sure you post relevant content for your audience and you’ll see your following grow quickly and with high quality and targeted influencers.
To connect with influencers, start sharing and liking their tweets. Make sure you get their attention at times by using the @symbol and comment on their posts for an added connection. They are more likely to remember you if you decide to contact them in future about something (you are promoting) that might be of interest to them. Make sure you give a good amount of value and don’t do anything with the expectation that you will get the favor returned. Just be happy to be social to have a new connection.
Try to keep your Twitter follower count about the same as your follow count. If you are following thousands of people but no one is following you, you are seen more as a spammer. There are free unfollow tools around that will allow you to find out who you are following that hasn’t followed you back. Unfortunately, most of the free tools have a limit on the number of unfollows you can get so you may have to sign up to a few to fully clean up your Twitter account.
Connect your Twitter account to your WordPress blog through an IFTTT recipe so that every time a new blog post goes out, your Twitter feed is automatically updated. Recipe URL: https://ifttt.com/connect/feed/twitter
You can also share your Tweets to your Tumblr, WordPress, Facebook and other accounts automatically through IFTTT. Just go and play around with their recipes and find some that work for you. Very likely you already have a lot of accounts and can quickly and easily connect them to your WordPress blog.
6. Facebook Groups and Pages: Spend 15 – 30 minutes every day sharing, liking and commenting on relevant (with some influential) people in your industry or that might be interested in your product or service. Don’t just try to sell them anything at first. Make a connection and be helpful. Do this by sharing their posts, liking and commenting to give their own content some authority and visibility. This will get their attention and you can even send them a private message to make a more personal connection.
– Try the PM idea after you have shared, liked and commented on their content and liked their page. Make sure you have made quite a few connections and then share something like a free ebook or ask if there is anything you can help them with. Try to be helpf8ul first and then they will probably be happy to promote your content and blog posts. This can be a great way to find guest blog post connections too. If you like their blog and think you can not only gain a relevant (and preferably local if you are a B2B or B2C business) links back to your site, you also need to be able to contribute something to it.
– Facebook Ads: While not a free option, you can make the most of Facebook traffic by keeping it very niche targeted and make sure you know what you want the traffic to do. Do you want more likes and Facebook followers? Do you want people to sign up for your email list? (In this case make sure you have a great lead magnet to give away in exchange for their email address. Set up and email autoresponder such as MailChimp or Aweber to keep these subscribers in the loop. Make sure you don’t send too many emails (try once a week or so) and make sure that at least 4 out of 5 contacts are providing quality information and recommendations and the other 1 can be a promotional email).
7. Pinterest Pins: Creating shareable graphics is well worth your while and exposing those graphics to a targeted audience on Pinterest can mean a lot of shares, clicks and links to your website. While you may receive a fair bit of traffic that isn’t targeted to your business, just the backlinks themselves will help your website. Infographics, maps and other clever graphics such as memes can definitely get your message out to the wider world.
– Use Canva.com for your social media images. They have a free version and there are lots of social media template/sizes for you to quickly and easily create shareable graphics for your social media posts.
– The Buffer app called Pablo is also a fantastic resource for creating shareable social media images and memes.
– Both Canva and Pablo allow you to add text with a wide variety of fonts over the top of your images. Just make sure you don’t use copyright images.
8. Spread your content to a wider audience of journalists and media through the site Journalisted. Find journalists who are interested in your topics or products and start a database of potential sources to send your content out to. You can also use HARO (Help a Reporter) and receive their email alerts. These outline topics that sources are needed for articles a journalist is looking to write. This can get you a fair bit of publicity and backlinks. However, it’s not easy to get picked and you may find that you don’t get a lot of replies. If you write something for HARO that doesn’t get picked up, just add it to your own blog as fresh content. No content should ever go to waste!
9. Guest Blogging: guest blogging is a great way to get your message across. While it might be hard to get published on sites like Forbes and Hubspot, you can very likely find blogs within your niche or local area that need fresh content. If you can write relevant, high quality and unique content for these blogs, they will often allow you to gain 1 -3 backlinks in return for your post.
Here is a list of search terms for finding guest posting opportunities. This comes directly from Brian Dean’s Backlinko post that really is the Definitive Guide to Guest Blogging: (I highly recommend you sign up to Brian Dean’s email list. I don’t recommend this lightly knowing how much “stuff” everyone gets in their email box every day, but Dean’s content is always amazing and well tested. He has created some awesome link building and SEO methods that are as white hat as you can get and definitely bring in a lot more traffic and visibility for your website.)
From the Definitive Guide to Guest Blogging:
Looking for something besides the typical “keyword” + “write for us”?
I’ve got you covered.
Here are 40-ish search strings you can use to find guest blogging opportunities with ease:
Your Keyword “guest post”Your Keyword “write for us”Your Keyword “guest article”
Your Keyword “guest post opportunities”
Your Keyword “this is a guest post by”
Your Keyword “contributing writer”
Your Keyword “want to write for”
Your Keyword “submit blog post”
Your Keyword “contribute to our site”
Your Keyword “guest column”
Your Keyword “submit content”
Your Keyword “submit your content”
Your Keyword “submit post”
Your Keyword “This post was written by”
Your Keyword “guest post courtesy of ”
Your Keyword “guest posting guidelines”
Your Keyword “suggest a post”
Your Keyword “submit an article”
Your Keyword “contributor guidelines”
Your Keyword “contributing writer”
Your Keyword “submit news”Your Keyword “become a guest blogger”Your Keyword “guest blogger”
Your Keyword “guest posts wanted”
Your Keyword “looking for guest posts”
Your Keyword “guest posts wanted”
Your Keyword “guest poster wanted”
Your Keyword “accepting guest posts”
Your Keyword “writers wanted”
Your Keyword “articles wanted”
Your Keyword “become an author”
Your Keyword “become guest writer”
Your Keyword “become a contributor”
Your Keyword “submit guest post”
Your Keyword “submit an article”
Your Keyword “submit article”
Your Keyword “guest author”
Your Keyword “send a tip”
Your Keyword inurl: “guest blogger”
Your Keyword inurl: “guest post”
allintitle: Your Keyword + guest post
Here are some more easy ways to find guest blogging opportunities in your area:
– Twitter: do a search on Twitter for “keyword” + guest blog; “keyword” + write for me/us;
– Google search: find blogs in your niche and contact the blog owner. Ask them if they take guest posts and provide a synopsis of your topic and post. Make sure to check if they have a guest blog/post guidelines page. Some want you to send in an article and don’t want to waste time on discussing topics. If your post resonates with them and they think it will work for their blog, then this can be a great way to get your content out, your brand more visibility and some high quality (as long as their blog has good metrics) back links to your site.
• Google search: “keyword” + guest blog opportunities; “keyword” + write for us/me; “keyword” + guest post keyword “submit a guest post”; keyword “guest post”; keyword “guest post by”; keyword “accepting guest posts”; keyword “guest post guidelines”
– My Blog Guest: while My Blog Guest has had some issues in the past with some less than quality offerings and sites, they have apparently cleaned up their ability to check these metrics and there are many bloggers who rely on My Blog Guest to find and post great guest posting opportunities.
– UPDATE: 180 Websites that Accept Guest Posts: this post is an awesome resource that was created recently by Solvid UK and has been featured on Brian Dean’s own website. It’s well worth bookmarking if you’re into finding great guest posting opportunities.
– For tips on how to do guest blogging better, check out this Kissmetrics post: https://blog.kissmetrics.com/guide-to-guest-blogging/
Buzzblogger: for even more places to syndicate your content, check out BuzzBlogger’s 500+ Places to Syndicate Your Content.
Buzzblogger is another excellent place to go for traffic and blogging tips.
10. Forum Posting: Join relevant forums and, don’t spam, but if it’s relevant and useful, share your blog post. Try to join a few high authority, relevant industry forums so that when you post fresh content you can easily share your URL as a trusted forum member.
For a great post on finding do follow forums to post to check out the Shout Me Loud blog post by Harsh Agrawal that gives an excellent list of forums and methods to use these to your best advantage.
No follow links are also good because they give your website a more natural link distribution as all sites have both no and do follow backlinks. On top of this, if it is relevant and local, it will still carry some weight in Google’s eyes even if it doesn’t transfer any link juice directly. It is still a vote for your site and more importantly, one on a relevant and quality site.
Do a Google search for your keyword + forum or Use a site like Drop My Link to find more forum opportunities.
11. QuickSprout: this blog always has incredibly useful insights about blogging and content creation. It is well worth checking out from time to time to get some inspiration – it is particularly useful to see how they merge multimedia graphics, infographics and video to create a very visible and identifiable brand. This blog started out small and has grown into an industry giant in the last few years.